The effect of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship
Customer retention and its antecedents are significant concerns to managers and suppliers in electronic industries. A lot of research have been extensively conducted on this issue in numerous contexts but research in the Malaysian electrical and electronic (E&E) industry is still scarce. The pur...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://eprints.utm.my/id/eprint/78189/1/MarziehPooladireishahriPFM2016.pdf |
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