Examining the role of online motivations in consumer online shopping intention using technology acceptance model

Electronic commerce sales continue rising due to Internet growth. However, online retailers may not be doing enough to promote their products causing them to forego potential profits. Understanding the impact of motivational factors on consumer intention to shop online will enable online retailers t...

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Bibliographic Details
Main Author: Torbati, Mahdi Shadkam
Format: Thesis
Published: 2016
Online Access:http://eprints.utm.my/id/eprint/79360/1/MahdiShadkamTorbatiPIBS2016.pdf
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