The salience of corporate social responsibilty to symbolic consumer value and brand relationship quality
Firms engage in Corporate Social Responsibility (CSR) and go to great lengths to showcase it to their consumers. Some firms even leverage on their CSR as a key facet of their business strategy. Although consumers have been reported to articulate positive preferences for CSR, CSR related consumer out...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://eprints.utm.my/id/eprint/92228/1/ShamzulRazniAbdulRazakPAHIBS2017.pdf |
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