Integrating consumer trust in building an e-commerce website

Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e-commerce implementation. The lack of consumer trust is one of the focused issues today as the world moves towar...

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Bibliographic Details
Main Author: Othman, Nur Zailan
Format: Thesis
Published: 2008
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