Factors influencing the purchase intention of organic personal care products

Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sa...

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Bibliographic Details
Main Author: Mohammad, Noorita
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:http://eprints.utm.my/id/eprint/96193/1/NooritaMohammadPAHIBS2019.pdf.pdf
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