Factors influencing the purchase intention of organic personal care products

Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sa...

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Main Author:	Mohammad, Noorita
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	http://eprints.utm.my/id/eprint/96193/1/NooritaMohammadPAHIBS2019.pdf.pdf
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id	my-utm-ep.96193
record_format	uketd_dc
spelling	my-utm-ep.961932022-07-04T08:35:46Z Factors influencing the purchase intention of organic personal care products 2019 Mohammad, Noorita HB615-715 Entrepreneurship. Risk and uncertainty. Property Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sales and competitiveness in the current marketplace. This study investigated consumer values of personal (environmental consciousness, religious obligation) and perceived (quality and safety) that influence attitude toward the purchase intention of organic personal care product as well as the mediating effect of attitude and mediator roles of brand trust. Hence, purposive sampling technique was employed and a total of 165 female respondents has participated in the quantitative survey of structured self-administrative questionnaires following its validation and constructions before subjected to analysis using structural equation model in SMARTPLS Software. The findings revealed that purchase intention in the consumers was moderate and attitude were powerful force in influencing the buying behaviour. This study also extends the Theory of Planned Behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings supported most of the hypothesised relationships linking the personal and perceived factors with attitude toward consumer’s purchase intention of organic personal care products. Improved labelling on the packaging would lead to a more positive attitude toward purchase intention by increasing consumer’s confidence via brand trust. In contrast, perceived safety value was not important in predicting attitude. Similarly, the influence of religion obligation on purchase intention was not supported. In terms of ranking with regards to the prediction of purchase intention, environmental consciousness was the most important predictor followed by the perceived quality value. 2019 Thesis http://eprints.utm.my/id/eprint/96193/ http://eprints.utm.my/id/eprint/96193/1/NooritaMohammadPAHIBS2019.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:138023 phd doctoral Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Mohammad, Noorita Factors influencing the purchase intention of organic personal care products
description	Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sales and competitiveness in the current marketplace. This study investigated consumer values of personal (environmental consciousness, religious obligation) and perceived (quality and safety) that influence attitude toward the purchase intention of organic personal care product as well as the mediating effect of attitude and mediator roles of brand trust. Hence, purposive sampling technique was employed and a total of 165 female respondents has participated in the quantitative survey of structured self-administrative questionnaires following its validation and constructions before subjected to analysis using structural equation model in SMARTPLS Software. The findings revealed that purchase intention in the consumers was moderate and attitude were powerful force in influencing the buying behaviour. This study also extends the Theory of Planned Behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings supported most of the hypothesised relationships linking the personal and perceived factors with attitude toward consumer’s purchase intention of organic personal care products. Improved labelling on the packaging would lead to a more positive attitude toward purchase intention by increasing consumer’s confidence via brand trust. In contrast, perceived safety value was not important in predicting attitude. Similarly, the influence of religion obligation on purchase intention was not supported. In terms of ranking with regards to the prediction of purchase intention, environmental consciousness was the most important predictor followed by the perceived quality value.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mohammad, Noorita
author_facet	Mohammad, Noorita
author_sort	Mohammad, Noorita
title	Factors influencing the purchase intention of organic personal care products
title_short	Factors influencing the purchase intention of organic personal care products
title_full	Factors influencing the purchase intention of organic personal care products
title_fullStr	Factors influencing the purchase intention of organic personal care products
title_full_unstemmed	Factors influencing the purchase intention of organic personal care products
title_sort	factors influencing the purchase intention of organic personal care products
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2019
url	http://eprints.utm.my/id/eprint/96193/1/NooritaMohammadPAHIBS2019.pdf.pdf
_version_	1747818645569929216

Factors influencing the purchase intention of organic personal care products

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