The moderating effects e-WOM on the relationship between E-service quality and online hotel booking intention

Growing competitiveness in the marketplace pushes the hoteliers to fully take advantage of their website as marketing tools. The internet are playing an increasing important role as information sources for travellers and online reviews reconstruct the decision making process. The main objective of t...

Full description

Saved in:
Bibliographic Details
Main Author: Adam, Norhafizah
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/96627/1/NorhafizahAdamMFM2016.pdf.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!