Antecedents of business intelligence usage : a case study of Universiti Teknologi Malaysia (UTM)
Business Intelligence (BI) is a system that uses analytical techniques to obtain knowledge from large amount of data. Business Intelligence assists organizations to make effective decisions, improve revenue, competitiveness, and to devise or produce new strategies. However, BI implementation is ofte...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | http://eprints.utm.my/id/eprint/96669/1/SalamatuMusaMSC2019.pdf.pdf |
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