The impact of instagram influencer characteristics on purchasing intention of fashion product in Klang Valley
Social media had emerged as a powerful instrument for marketing, allowing for quick, democratic, and user-generated dissemination. As a result, the fashion industry uses it to analyse trends and forecast fashion habits. Social Media Influencer (SMI) has an influential power correlation in forming t...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10006/1/depositpermission_s827192.pdf https://etd.uum.edu.my/10006/2/s827192_01.pdf |
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