Determining Factors of Malaysian Customers Patronage of Foreign Bank

Two hundred questionnaires, which were considered as complete, acceptabe and usable, were reveived from the customers of the thirteen foreign banks with regards to the area of Kuala Lumpur. Questionnaire was developed to examine the major factors considered most important in the process of selectin...

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Bibliographic Details
Main Author: Juhaida, Abu Bakar
Format: Thesis
Language:eng
Published: 2003
Subjects:
Online Access:https://etd.uum.edu.my/1001/1/JUHAIDA_BT._ABU_BAKAR.pdf
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