Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students

The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on three factors that affect the intention to purchase halal cosmetics in Malaysia which are religious val...

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Main Author:	Siti Noraisyah, Norizan
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	BP174 The practice of Islam HD56-57.5 Industrial Productivity HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10045/1/s824272_01.pdf https://etd.uum.edu.my/10045/2/s824272_02.pdf https://etd.uum.edu.my/10045/3/s824272_references.docx
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id	my-uum-etd.10045
record_format	uketd_dc
spelling	my-uum-etd.100452023-03-15T01:52:28Z Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students 2019 Siti Noraisyah, Norizan Abu Bakar, Nashirah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business BP174 The practice of Islam HD56-57.5 Industrial Productivity HF5415.33 Consumer Behavior. The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on three factors that affect the intention to purchase halal cosmetics in Malaysia which are religious values, attitude, and subjective norm. Data were collected from 299 students in Universiti Malaysia Perlis. The internal consistency reliability test of Cronbach’s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variables and dependent variable. The results showed that there are positive relationships between the three factors and intention to purchase halal cosmetics. The result also showed the subjective norm is the most important factor in affecting customer intention to purchase halal cosmetics in Malaysia. 2019 Thesis https://etd.uum.edu.my/10045/ https://etd.uum.edu.my/10045/1/s824272_01.pdf text eng public https://etd.uum.edu.my/10045/2/s824272_02.pdf text eng public https://etd.uum.edu.my/10045/3/s824272_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Abu Bakar, Nashirah
topic	BP174 The practice of Islam HD56-57.5 Industrial Productivity HF5415.33 Consumer Behavior.
spellingShingle	BP174 The practice of Islam HD56-57.5 Industrial Productivity HF5415.33 Consumer Behavior. Siti Noraisyah, Norizan Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students
description	The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on three factors that affect the intention to purchase halal cosmetics in Malaysia which are religious values, attitude, and subjective norm. Data were collected from 299 students in Universiti Malaysia Perlis. The internal consistency reliability test of Cronbach’s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variables and dependent variable. The results showed that there are positive relationships between the three factors and intention to purchase halal cosmetics. The result also showed the subjective norm is the most important factor in affecting customer intention to purchase halal cosmetics in Malaysia.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Siti Noraisyah, Norizan
author_facet	Siti Noraisyah, Norizan
author_sort	Siti Noraisyah, Norizan
title	Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students
title_short	Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students
title_full	Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students
title_fullStr	Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students
title_full_unstemmed	Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students
title_sort	factors influencing intention to purchase halal cosmetic among universiti malaysia perlis (unimap) students
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/10045/1/s824272_01.pdf https://etd.uum.edu.my/10045/2/s824272_02.pdf https://etd.uum.edu.my/10045/3/s824272_references.docx
_version_	1776103719515979776

Factors influencing intention to purchase halal cosmetic among Universiti Malaysia Perlis (UNIMAP) students

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