The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
The launch of the “Buy Muslim First” (BMF) campaign has received a lot of positive and negative reactions among Malaysians especially for Muslim consumers. In order to look at this matter more closely, a study was conducted to discover the purchasing behaviour that prioritise purchasing Muslim produ...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10070/1/s824224_01.pdf https://etd.uum.edu.my/10070/2/s824224_02.pdf https://etd.uum.edu.my/10070/3/s824224_references.docx |
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