The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students

The launch of the “Buy Muslim First” (BMF) campaign has received a lot of positive and negative reactions among Malaysians especially for Muslim consumers. In order to look at this matter more closely, a study was conducted to discover the purchasing behaviour that prioritise purchasing Muslim produ...

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Main Author:	Noradilla, Osman
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10070/1/s824224_01.pdf https://etd.uum.edu.my/10070/2/s824224_02.pdf https://etd.uum.edu.my/10070/3/s824224_references.docx
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id	my-uum-etd.10070
record_format	uketd_dc
spelling	my-uum-etd.100702023-03-14T08:09:31Z The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students 2019 Noradilla, Osman Isa, Mohamad Yazid Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business HF5415.33 Consumer Behavior. The launch of the “Buy Muslim First” (BMF) campaign has received a lot of positive and negative reactions among Malaysians especially for Muslim consumers. In order to look at this matter more closely, a study was conducted to discover the purchasing behaviour that prioritise purchasing Muslim products among consumers. This purchasing behaviour also known as BMF purchasing behaviour. Therefore, the study's intentions are to examine factors that may influence the BMF purchasing behaviour among Malaysian polytechnic students, including knowledge of BMF campaign, religiosity, subjective norms and perceived behavioural control. The theoretical framework was developed based on the Theory of Planned Behaviour (TPB) in which knowledge of BMF campaigns and religiosity were added as new variables in an attempt to predict BMF purchasing behaviour. The data used for this study were collected from 367 respondents among students for all semesters of the Malaysian Polytechnic Department of Commerce in the northern region. Hypothesis testing was developed to examine whether there was a significant relationship between the variables involved. All data were analysed using IBM SPSS Statistics version 22. The results showed that knowledge of BMF campaign, religiosity, subjective norms and perceived behavioural control was significantly associated with BMF purchasing behaviour among Malaysian polytechnic students. Further analysis found that knowledge of BMF campaign, subjective norms and perceived behavioural control positively influenced BMF purchasing behaviour among Malaysian polytechnic students. However, one variable was found to be unrelated to the model in this study, namely religiosity. The results of this preliminary study positively support the launched BMF campaign. This study shows that the Malaysian community in particular the Muslim community needs to focus on significant variables in cultivating the purchasing behaviour that prioritizes Muslim products in everyday life. 2019 Thesis https://etd.uum.edu.my/10070/ https://etd.uum.edu.my/10070/1/s824224_01.pdf text eng public https://etd.uum.edu.my/10070/2/s824224_02.pdf text eng public https://etd.uum.edu.my/10070/3/s824224_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Isa, Mohamad Yazid
topic	HF5001-6182 Business HF5415.33 Consumer Behavior.
spellingShingle	HF5001-6182 Business HF5415.33 Consumer Behavior. Noradilla, Osman The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
description	The launch of the “Buy Muslim First” (BMF) campaign has received a lot of positive and negative reactions among Malaysians especially for Muslim consumers. In order to look at this matter more closely, a study was conducted to discover the purchasing behaviour that prioritise purchasing Muslim products among consumers. This purchasing behaviour also known as BMF purchasing behaviour. Therefore, the study's intentions are to examine factors that may influence the BMF purchasing behaviour among Malaysian polytechnic students, including knowledge of BMF campaign, religiosity, subjective norms and perceived behavioural control. The theoretical framework was developed based on the Theory of Planned Behaviour (TPB) in which knowledge of BMF campaigns and religiosity were added as new variables in an attempt to predict BMF purchasing behaviour. The data used for this study were collected from 367 respondents among students for all semesters of the Malaysian Polytechnic Department of Commerce in the northern region. Hypothesis testing was developed to examine whether there was a significant relationship between the variables involved. All data were analysed using IBM SPSS Statistics version 22. The results showed that knowledge of BMF campaign, religiosity, subjective norms and perceived behavioural control was significantly associated with BMF purchasing behaviour among Malaysian polytechnic students. Further analysis found that knowledge of BMF campaign, subjective norms and perceived behavioural control positively influenced BMF purchasing behaviour among Malaysian polytechnic students. However, one variable was found to be unrelated to the model in this study, namely religiosity. The results of this preliminary study positively support the launched BMF campaign. This study shows that the Malaysian community in particular the Muslim community needs to focus on significant variables in cultivating the purchasing behaviour that prioritizes Muslim products in everyday life.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Noradilla, Osman
author_facet	Noradilla, Osman
author_sort	Noradilla, Osman
title	The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
title_short	The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
title_full	The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
title_fullStr	The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
title_full_unstemmed	The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
title_sort	factors influence on “buy muslim first” (bmf) campaign purchasing behaviour among malaysian polytechnic students
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/10070/1/s824224_01.pdf https://etd.uum.edu.my/10070/2/s824224_02.pdf https://etd.uum.edu.my/10070/3/s824224_references.docx
_version_	1776103725212893184

The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students

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