The impact of social media influencer marketing, credibility on consumers' purchase intention during Covid-19 pandemic: evidence from Saudi Arabia

Social media influencer marketing is a new digital marketing tactic that has arisen recently. Individuals that use images, videos, and other updates on social media platforms to affect consumers' impressions of a service or product are known as social media influencers. This study aims to inve...

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Bibliographic Details
Main Author: Mabkhot, Ammar Hashed Ahmed Nasser
Format: Thesis
Published: 2022
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