The impact of social media influencer marketing, credibility on consumers' purchase intention during Covid-19 pandemic: evidence from Saudi Arabia
Social media influencer marketing is a new digital marketing tactic that has arisen recently. Individuals that use images, videos, and other updates on social media platforms to affect consumers' impressions of a service or product are known as social media influencers. This study aims to inve...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2022
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| Online Access: | https://etd.uum.edu.my/10098/1/depositpermission-embargo_s827838.pdf https://etd.uum.edu.my/10098/2/s827838_01.pdf https://etd.uum.edu.my/10098/3/s827838_02.pdf |
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