The impact of social media influencer marketing, credibility on consumers' purchase intention during Covid-19 pandemic: evidence from Saudi Arabia
Social media influencer marketing is a new digital marketing tactic that has arisen recently. Individuals that use images, videos, and other updates on social media platforms to affect consumers' impressions of a service or product are known as social media influencers. This study aims to inve...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | eng eng eng |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/10098/1/depositpermission-embargo_s827838.pdf https://etd.uum.edu.my/10098/2/s827838_01.pdf https://etd.uum.edu.my/10098/3/s827838_02.pdf |
| الوسوم: |
إضافة وسم
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