Measuring Penang tourism destination attractiveness: application of contextual approach

The purpose of this study was to study the perception of destination attractiveness in Penang. The objective of the research is to study the importance of destination attractiveness attributes of tourists who have visited Penang. Quantitative methods were conducted and distribution of questionnaire...

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Bibliographic Details
Main Author: Muhamad Aswad, Mohd Noor
Format: Thesis
Published: 2022
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