Measuring Penang tourism destination attractiveness: application of contextual approach
The purpose of this study was to study the perception of destination attractiveness in Penang. The objective of the research is to study the importance of destination attractiveness attributes of tourists who have visited Penang. Quantitative methods were conducted and distribution of questionnaire...
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| Language: | eng eng eng |
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2022
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| Online Access: | https://etd.uum.edu.my/10169/1/depositpermission-not%20allow_s823653.pdf https://etd.uum.edu.my/10169/2/s823653_01.pdf https://etd.uum.edu.my/10169/3/s823653_02.pdf |
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my-uum-etd.101692022-12-19T10:00:17Z Measuring Penang tourism destination attractiveness: application of contextual approach 2022 Muhamad Aswad, Mohd Noor Md Isa, Normalisa School of Business Management School of Business Management G154.9-155.8 Travel and state. Tourism HD28-70 Management. Industrial Management The purpose of this study was to study the perception of destination attractiveness in Penang. The objective of the research is to study the importance of destination attractiveness attributes of tourists who have visited Penang. Quantitative methods were conducted and distribution of questionnaire were used in this study. A total of 400 respondents were participated in this study through online and face -to -face methods. Data were analyzed using SPSS software version 24. A total of 16 destination attractiveness attributes were selected and the findings of the study have shown that safety and security were the most important attributes that perceived by tourists who have visited Penang. The results of this study will contribute to the existing knowledge in the field of marketing and destination management 2022 Thesis https://etd.uum.edu.my/10169/ https://etd.uum.edu.my/10169/1/depositpermission-not%20allow_s823653.pdf text eng staffonly https://etd.uum.edu.my/10169/2/s823653_01.pdf text eng staffonly https://etd.uum.edu.my/10169/3/s823653_02.pdf text eng staffonly other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng eng |
| advisor |
Md Isa, Normalisa |
| topic |
G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism |
| spellingShingle |
G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism Muhamad Aswad, Mohd Noor Measuring Penang tourism destination attractiveness: application of contextual approach |
| description |
The purpose of this study was to study the perception of destination attractiveness in Penang. The objective of the research is to study the importance of destination attractiveness attributes of tourists who have visited Penang. Quantitative methods were conducted and distribution of questionnaire were used in this study. A total of 400 respondents were participated in this study through online and face -to -face methods. Data were analyzed using SPSS software version 24. A total of 16 destination attractiveness attributes were selected and the findings of the study have shown that safety and security were the most important attributes that perceived by tourists who have visited Penang. The results of this study will contribute to the existing knowledge in the field of marketing and destination management |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Muhamad Aswad, Mohd Noor |
| author_facet |
Muhamad Aswad, Mohd Noor |
| author_sort |
Muhamad Aswad, Mohd Noor |
| title |
Measuring Penang tourism destination attractiveness:
application of contextual approach |
| title_short |
Measuring Penang tourism destination attractiveness:
application of contextual approach |
| title_full |
Measuring Penang tourism destination attractiveness:
application of contextual approach |
| title_fullStr |
Measuring Penang tourism destination attractiveness:
application of contextual approach |
| title_full_unstemmed |
Measuring Penang tourism destination attractiveness:
application of contextual approach |
| title_sort |
measuring penang tourism destination attractiveness:
application of contextual approach |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
School of Business Management |
| publishDate |
2022 |
| url |
https://etd.uum.edu.my/10169/1/depositpermission-not%20allow_s823653.pdf https://etd.uum.edu.my/10169/2/s823653_01.pdf https://etd.uum.edu.my/10169/3/s823653_02.pdf |
| _version_ |
1776103757134692352 |