Political branding equity: a study on Thai young voters’ intention on future forward party

Political branding reflects the political standing, ideology and image of a political party which impacts the memory and perception of voters. Party brand equity has value, property, and huge party brand trust, which influence the voting intention of voters. Therefore, integrating political branding...

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Bibliographic Details
Main Author: Mad-A-Dam, Labuda
Format: Thesis
Published: 2021
Online Access:https://etd.uum.edu.my/10203/1/s824811_01.pdf
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