Political branding equity: a study on Thai young voters’ intention on future forward party
Political branding reflects the political standing, ideology and image of a political party which impacts the memory and perception of voters. Party brand equity has value, property, and huge party brand trust, which influence the voting intention of voters. Therefore, integrating political branding...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10203/1/s824811_01.pdf https://etd.uum.edu.my/10203/2/s824811_02.pdf |
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