Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.

The halal personal care industry in Malaysia has experienced significant development, and the product competing well especially in the retail sector. The retail industry is market segment involved with many variety of products that are strictly prepared according to rules underlined by the laws. In...

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Main Author:	Nur Marfaiza, Mazuki
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	BP174 The practice of Islam HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10267/1/s826319_01.pdf https://etd.uum.edu.my/10267/2/s826319_02.pdf
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id	my-uum-etd.10267
record_format	uketd_dc
spelling	my-uum-etd.102672023-01-30T00:16:14Z Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah. 2021 Nur Marfaiza, Mazuki Mhd Khotib, Nor Aina College of Business (COB) College of Business BP174 The practice of Islam HF5415.33 Consumer Behavior. The halal personal care industry in Malaysia has experienced significant development, and the product competing well especially in the retail sector. The retail industry is market segment involved with many variety of products that are strictly prepared according to rules underlined by the laws. In addition, the concept of halal covers not only Shariah law, but also hygiene, sanitation and safety requirement. The significant development of halal personal care in Malaysia creates an opportunities to consumer choose their preferences brands. Therefore, this study aims to determine the factors influencing Muslim consumer to purchases halal personal care among Muslim community at Changlun, Kedah. This study using a quantitative research method with questionnaire development in assessing factors that influence Muslim to purchase halal personal care in at Changlun, Kedah. The underpinning theory is Theory of Consumption Value (TCV). The independent variable are Products Characteristic (PC), Knowledge (KW), Buying Behaviour (BB) and Social Value (SV). This study developed five questions for each variable. Unit of analysis for respondents is Muslim at Changlun, Kedah. The sample size is 242 Muslim by random choose at the area. The correlation analysis was analyzed using Pearson Correlation coefficient analysis. Meanwhile, the casual relationship was analyzed using multiple regression analysis. The skewness value for four variable in this study are between -1 and +1 that indicates normal distribution. The result of Cronbach’s alpha statistics test for measuring internal reliability is larger than 0.7 for all variables. Therefore. The four variable is suitable or the study. Next, the value of R-squared for model fit in this study is 0.774 that indicates a good model fit that explained 77.4% of variance in dependent variable. This study supported the hypothesis that indicates there is positive significant relationship of Product Characteristics (PC), Knowledge (KW), Buying Behaviors (BB) and Social Value (SV) towards Muslim Intention (DV). This findings of this study add consumer preferences halal personal care brand in provided at questionnaire. At the same time, this study provide suggestion to Halal Department Official Portal to developing better engagement and updating their portal to ease Muslim consumer. 2021 Thesis https://etd.uum.edu.my/10267/ https://etd.uum.edu.my/10267/1/s826319_01.pdf text eng 2024-11-24 staffonly https://etd.uum.edu.my/10267/2/s826319_02.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mhd Khotib, Nor Aina
topic	BP174 The practice of Islam HF5415.33 Consumer Behavior.
spellingShingle	BP174 The practice of Islam HF5415.33 Consumer Behavior. Nur Marfaiza, Mazuki Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.
description	The halal personal care industry in Malaysia has experienced significant development, and the product competing well especially in the retail sector. The retail industry is market segment involved with many variety of products that are strictly prepared according to rules underlined by the laws. In addition, the concept of halal covers not only Shariah law, but also hygiene, sanitation and safety requirement. The significant development of halal personal care in Malaysia creates an opportunities to consumer choose their preferences brands. Therefore, this study aims to determine the factors influencing Muslim consumer to purchases halal personal care among Muslim community at Changlun, Kedah. This study using a quantitative research method with questionnaire development in assessing factors that influence Muslim to purchase halal personal care in at Changlun, Kedah. The underpinning theory is Theory of Consumption Value (TCV). The independent variable are Products Characteristic (PC), Knowledge (KW), Buying Behaviour (BB) and Social Value (SV). This study developed five questions for each variable. Unit of analysis for respondents is Muslim at Changlun, Kedah. The sample size is 242 Muslim by random choose at the area. The correlation analysis was analyzed using Pearson Correlation coefficient analysis. Meanwhile, the casual relationship was analyzed using multiple regression analysis. The skewness value for four variable in this study are between -1 and +1 that indicates normal distribution. The result of Cronbach’s alpha statistics test for measuring internal reliability is larger than 0.7 for all variables. Therefore. The four variable is suitable or the study. Next, the value of R-squared for model fit in this study is 0.774 that indicates a good model fit that explained 77.4% of variance in dependent variable. This study supported the hypothesis that indicates there is positive significant relationship of Product Characteristics (PC), Knowledge (KW), Buying Behaviors (BB) and Social Value (SV) towards Muslim Intention (DV). This findings of this study add consumer preferences halal personal care brand in provided at questionnaire. At the same time, this study provide suggestion to Halal Department Official Portal to developing better engagement and updating their portal to ease Muslim consumer.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nur Marfaiza, Mazuki
author_facet	Nur Marfaiza, Mazuki
author_sort	Nur Marfaiza, Mazuki
title	Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.
title_short	Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.
title_full	Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.
title_fullStr	Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.
title_full_unstemmed	Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.
title_sort	determinants factors influencing muslim intention to purchase halal personal care: a study among muslim community at changlun, kedah.
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2021
url	https://etd.uum.edu.my/10267/1/s826319_01.pdf https://etd.uum.edu.my/10267/2/s826319_02.pdf
_version_	1776103778809806848

Determinants factors influencing Muslim intention to purchase halal personal care: A study among Muslim community at Changlun, Kedah.

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