Factors influencing acceptance of mobile augmented reality application based on Technology Acceptance Model (TAM)
This study introduces a Mobile Augmented Reality (MAR) app that allows women to explore, choose, and try on hijabs at their leisure. In addition, a study of perception and acceptance was also conducted among a sample of respondents who have used the app. Hijab shopping in the traditional sense requi...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10785/1/Grant%20the%20permission_s822124.pdf https://etd.uum.edu.my/10785/2/s822124_01.pdf |
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