Factors influencing acceptance of mobile augmented reality application based on Technology Acceptance Model (TAM)
This study introduces a Mobile Augmented Reality (MAR) app that allows women to explore, choose, and try on hijabs at their leisure. In addition, a study of perception and acceptance was also conducted among a sample of respondents who have used the app. Hijab shopping in the traditional sense requi...
Saved in:
Main Author: | Nur Syuhada’, Mohd Pozi |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2023
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/10785/1/Grant%20the%20permission_s822124.pdf https://etd.uum.edu.my/10785/2/s822124_01.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
User Acceptance Of Mobile Augmented Reality For Tourism By Adopting The UTAUT Model
by: Low, Wei Shang
Published: (2019) -
Student's Acceptance of Computer-Aided Learning: An Empirical Investigation Using the Technology Acceptance Model (TAM)
by: Nozie Mazzuana, Md Arof
Published: (2011) -
Evaluation of user acceptance in an augmented reality application for architectural virtual heritage experience /
by: Syed Huzaifah Syed Omar
Published: (2015) -
The use of Technology Acceptance Model (TAM) for development of a simulator for wireless internet over mobile devices (WIMD) /
by: Nirmala Maniam
Published: (2010) -
The online auditor general's report acceptance among public servants in Malaysia : An empirical investigation through technology acceptance model (TAM)
by: Mohd Iskandar, Amran
Published: (2014)