A design framework for persuasive ephemeral digital storytelling in social media (PEDStiSM) through the “stories” feature
Studying persuasive techniques in digital storytelling (DST) is crucial for understanding human behaviour. DST has gained traction on social media with the introduction of "stories," where influencers create ephemeral digital stories using inbuilt technological features. Developing persuas...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2023
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| Online Access: | https://etd.uum.edu.my/10847/1/permission%20to%20deposit-embargo%206%20months-s827697.pdf https://etd.uum.edu.my/10847/2/s827697_01.pdf https://etd.uum.edu.my/10847/3/s827697_02.pdf |
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