Development of customer response prediction model for personal loan using logistic regression
In general, financial service companies use mass media marketing strategies to offer and promote a product or service to their customers. This strategy is seen as less effective because differences in customer interests are not taken into account. With a large customer database, financial service co...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10906/2/depositpermission_817737.pdf https://etd.uum.edu.my/10906/3/s817737_01.pdf |
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