The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan

Governments and organisations are paying more attention to green purchase behaviour (GPB) since there is a dearth of understanding, especially in consumer markets like Pakistan. The literature has shown that significant predictors of GPB include internal and external factors. So, the study aims to i...

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Bibliographic Details
Main Author: Ahmed Ansari, Hafiz Waqas
Format: Thesis
Published: 2023
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