The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan

Governments and organisations are paying more attention to green purchase behaviour (GPB) since there is a dearth of understanding, especially in consumer markets like Pakistan. The literature has shown that significant predictors of GPB include internal and external factors. So, the study aims to i...

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Main Author:	Ahmed Ansari, Hafiz Waqas
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	HF5415.33 Consumer Behavior. JS Local government Municipal government
Online Access:	https://etd.uum.edu.my/10965/1/depositpermission-903704.pdf https://etd.uum.edu.my/10965/2/s903704_01.pdf
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id	my-uum-etd.10965
record_format	uketd_dc
spelling	my-uum-etd.109652024-02-12T02:17:29Z The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan 2023 Ahmed Ansari, Hafiz Waqas Mohd Fauzi, Waida Irani Maruf Gbadebo, Salimon School of Business Management School of Business Management HF5415.33 Consumer Behavior. JS Local government Municipal government Governments and organisations are paying more attention to green purchase behaviour (GPB) since there is a dearth of understanding, especially in consumer markets like Pakistan. The literature has shown that significant predictors of GPB include internal and external factors. So, the study aims to investigate the influence of contextual factors (government regulations, green product, green price, green place, and green promotion) and attitudinal factors (attitude towards green purchase) on GPB through a research framework based on the attitude-behaviour-context (ABC) theory and the stimulusorganism-response (SOR) model. Moreover, the relationship between attitude towards green purchase and GPB has been investigated with the moderation of green trust. This study is quantitative and descriptive, using convenience sampling and the survey method for data collection from the buyers of energy-efficient electric appliances in the top ten most populated cities in Pakistan. A total of 500 questionnaires were distributed online, of which 387 has used. Using SmartPLS3 software for PLS-SEM to statistically analyse hypothesised paths, the results revealed that government regulations, green product, and green price have a direct and indirect significant relationship through the mediation with GPB. The green promotion has not directly affected GPB but has indirectly through the mediation path. The green place, however, has no direct or indirect effect on GPB. Moreover, green trust strengthens the positive relationship between attitude towards green purchase and GPB. The study provides insight to government officials, organisations, and practitioners to comprehend the underlying factors influencing green purchase behaviour. 2023 Thesis https://etd.uum.edu.my/10965/ https://etd.uum.edu.my/10965/1/depositpermission-903704.pdf text eng staffonly https://etd.uum.edu.my/10965/2/s903704_01.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Fauzi, Waida Irani Maruf Gbadebo, Salimon
topic	HF5415.33 Consumer Behavior. JS Local government Municipal government
spellingShingle	HF5415.33 Consumer Behavior. JS Local government Municipal government Ahmed Ansari, Hafiz Waqas The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
description	Governments and organisations are paying more attention to green purchase behaviour (GPB) since there is a dearth of understanding, especially in consumer markets like Pakistan. The literature has shown that significant predictors of GPB include internal and external factors. So, the study aims to investigate the influence of contextual factors (government regulations, green product, green price, green place, and green promotion) and attitudinal factors (attitude towards green purchase) on GPB through a research framework based on the attitude-behaviour-context (ABC) theory and the stimulusorganism-response (SOR) model. Moreover, the relationship between attitude towards green purchase and GPB has been investigated with the moderation of green trust. This study is quantitative and descriptive, using convenience sampling and the survey method for data collection from the buyers of energy-efficient electric appliances in the top ten most populated cities in Pakistan. A total of 500 questionnaires were distributed online, of which 387 has used. Using SmartPLS3 software for PLS-SEM to statistically analyse hypothesised paths, the results revealed that government regulations, green product, and green price have a direct and indirect significant relationship through the mediation with GPB. The green promotion has not directly affected GPB but has indirectly through the mediation path. The green place, however, has no direct or indirect effect on GPB. Moreover, green trust strengthens the positive relationship between attitude towards green purchase and GPB. The study provides insight to government officials, organisations, and practitioners to comprehend the underlying factors influencing green purchase behaviour.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Ahmed Ansari, Hafiz Waqas
author_facet	Ahmed Ansari, Hafiz Waqas
author_sort	Ahmed Ansari, Hafiz Waqas
title	The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
title_short	The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
title_full	The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
title_fullStr	The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
title_full_unstemmed	The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
title_sort	impact of government regulations and green marketing mix on green purchase behaviour in pakistan
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2023
url	https://etd.uum.edu.my/10965/1/depositpermission-903704.pdf https://etd.uum.edu.my/10965/2/s903704_01.pdf
_version_	1794023798929883136

The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan

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