The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
Governments and organisations are paying more attention to green purchase behaviour (GPB) since there is a dearth of understanding, especially in consumer markets like Pakistan. The literature has shown that significant predictors of GPB include internal and external factors. So, the study aims to i...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10965/1/depositpermission-903704.pdf https://etd.uum.edu.my/10965/2/s903704_01.pdf |
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