Kepuasan Pelanggan Dan Hubungannya Dengan Kualiti Perkhidmatan : Satu Kajian Di Istana Budaya, Kuala Lumpur

The study was carried out to investigate the customer satisfaction at Istana Budaya. The main focus of the study was to study the differences in satisfaction among the audience based on their demographic backgrounds. The outcomes of the study are essentials in order to identify the target groups for...

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Bibliographic Details
Main Author: Alexander, Wong
Format: Thesis
Published: 2004
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