Students' Choices of University from Consumer Behavior Perspectives : A Case Study of UUM Undergraduate Students
This study explores the decision-making process of students in choosing a university for an undergraduate study and its relationship with the factors that influence the pursuit of higher education, motivation to search and perceive the criteria in choosing university. Respondents were randomly selec...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/1214/1/JAMILAH_BT._SAMSUDIN.pdf https://etd.uum.edu.my/1214/2/1.JAMILAH_BT._SAMSUDIN.pdf |
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