A Marketing Evaluation of Tourism Development in West Sumatera. A Case of Domestic Tourism

Tourism has long been recognized as a fast growing industry and has been noted as possibly the world’s largest industry. The aim of this research is to analyze the effectiveness of West Sumatera tourism development using marketing mix strategy 7Ps (product, price, place, promotion, personnel, physic...

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Bibliographic Details
Main Author: Irwin, Nuzuar
Format: Thesis
Published: 2005
Online Access:https://etd.uum.edu.my/1238/1/IRWIN_NUZUAR.pdf
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