An Exploratory Study on Customers Attitudes Towards Generic Products

The purpose of this research is to examine customers’ attitudes towards generic products. These products are different from traditional grocery product marketing because they are unbranded items, receive little, if any, promotion, branding, packaging and product improvement expenditures. Furthermor...

Full description

Saved in:
Bibliographic Details
Main Author: Nor Azila, Mohd Noor
Format: Thesis
Language:eng
Published: 1996
Subjects:
Online Access:https://etd.uum.edu.my/1499/1/Nor_Azila_bt._Mohd._Noor_%281996%29.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!