An Exploratory Study on Customers Attitudes Towards Generic Products
The purpose of this research is to examine customers’ attitudes towards generic products. These products are different from traditional grocery product marketing because they are unbranded items, receive little, if any, promotion, branding, packaging and product improvement expenditures. Furthermor...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng |
| Published: |
1996
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/1499/1/Nor_Azila_bt._Mohd._Noor_%281996%29.pdf |
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