An Exploratory Study on Customers Attitudes Towards Generic Products

The purpose of this research is to examine customers’ attitudes towards generic products. These products are different from traditional grocery product marketing because they are unbranded items, receive little, if any, promotion, branding, packaging and product improvement expenditures. Furthermor...

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Bibliographic Details
Main Author: Nor Azila, Mohd Noor
Format: Thesis
Published: 1996
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