A Study Consumers' Green Purchasing Intention

This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of...

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Bibliographic Details
Main Author: Cheah, Ching Mun
Format: Thesis
Language:eng
eng
Published: 2009
Subjects:
Online Access:https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf
https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf
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