A Study Consumers' Green Purchasing Intention

This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of...

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Main Author:	Cheah, Ching Mun
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf
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id	my-uum-etd.1778
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Cheah, Ching Mun A Study Consumers' Green Purchasing Intention
description	This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of Business, University Utara Malaysia. The total of 700 questionnaires were distributed, 604 questionnaires were returned and usable. Pearson correlation test showed that ‘self-image’ is the top influential factors in determining consumers’ green purchasing intention, followed by ‘social influence’. On the other hand, ‘environmental concern’ and ‘man-nature orientation’ is the third and fourth influential factors that determine green purchasing intention of consumers respectively. In this relation, marketers should consider these factors in carrying out appropriate promotions to attract customers.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Cheah, Ching Mun
author_facet	Cheah, Ching Mun
author_sort	Cheah, Ching Mun
title	A Study Consumers' Green Purchasing Intention
title_short	A Study Consumers' Green Purchasing Intention
title_full	A Study Consumers' Green Purchasing Intention
title_fullStr	A Study Consumers' Green Purchasing Intention
title_full_unstemmed	A Study Consumers' Green Purchasing Intention
title_sort	study consumers' green purchasing intention
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf
_version_	1776103592012283904
spelling	my-uum-etd.17782023-08-08T00:15:51Z A Study Consumers' Green Purchasing Intention 2009 Cheah, Ching Mun College of Business (COB) College of Business HF5415.33 Consumer Behavior. This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of Business, University Utara Malaysia. The total of 700 questionnaires were distributed, 604 questionnaires were returned and usable. Pearson correlation test showed that ‘self-image’ is the top influential factors in determining consumers’ green purchasing intention, followed by ‘social influence’. On the other hand, ‘environmental concern’ and ‘man-nature orientation’ is the third and fourth influential factors that determine green purchasing intention of consumers respectively. In this relation, marketers should consider these factors in carrying out appropriate promotions to attract customers. 2009 Thesis https://etd.uum.edu.my/1778/ https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf text eng public https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf text eng public masters masters Universiti Utara Malaysia AdAge. (2008). In Beattie, J. (2008, July 10), The Power of Word of Mouth. Retrieved on October 15, 2009, from http://freshchat.com.au/the-power-of-word-ofmouth Aini, M.S., Fakhru’l-Razi, A. Laily, P. & Jariah, M. (2003). Environmental concerns,knowledge and practices gap among Malaysian teachers. International Journal of Sustainability in Higher Education, 4(4), 305-313.Ajzen, I. (2005).Attitudes, Personality and Behaviour, 2nd ed. England: Open University Press, McGraw-Hill. Ajzen, I. & Fishbein, M. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. 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