Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior
It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study attempted to empi...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2009
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| Online Access: | https://etd.uum.edu.my/1810/1/Aldrina_%40_Mimi_O.p._Andu.pdf https://etd.uum.edu.my/1810/2/1.Aldrina_%40_Mimi_O.p._Andu.pdf |
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