Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior

It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study attempted to empi...

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Main Author:	Aldrina @ Mimi, O.P. Andu
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	TK5101-6720 Telecommunication
Online Access:	https://etd.uum.edu.my/1810/1/Aldrina_%40_Mimi_O.p._Andu.pdf https://etd.uum.edu.my/1810/2/1.Aldrina_%40_Mimi_O.p._Andu.pdf
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id	my-uum-etd.1810
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	TK5101-6720 Telecommunication
spellingShingle	TK5101-6720 Telecommunication Aldrina @ Mimi, O.P. Andu Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior
description	It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study attempted to empirically identify the relationship between internet marketing and foreign students’ web search behaviour towards their choice of institution.The study involved foreign students who were studying at Universiti Utara Malaysia(Northern Malaysian University). A total number of 288 valid responses were collected through questionnaire-based survey method representing a total of 96.97 per cent response rate. Hypotheses testing method were employed, and self-administered questionnaire with five-point Likert scale was used to collect the data. Data were analyzed through Pearson correlation and multiple regressions analysis. The results were there is a positive relationship between internet marketing and web search behaviour with foreign students’ choice of institution (UUM), hence hypotheses are accepted. Regression analysis indicated that web search behaviour explained more variance in foreign students’ choice of institution at r=0.477, p<0.01 in comparison to internet marketing. Practical implications, recommendations and future research were offered in this study.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Aldrina @ Mimi, O.P. Andu
author_facet	Aldrina @ Mimi, O.P. Andu
author_sort	Aldrina @ Mimi, O.P. Andu
title	Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior
title_short	Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior
title_full	Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior
title_fullStr	Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior
title_full_unstemmed	Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior
title_sort	factors influencing foreign students' choice of institution (uum)- internet marketing and web search behavior
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1810/1/Aldrina_%40_Mimi_O.p._Andu.pdf https://etd.uum.edu.my/1810/2/1.Aldrina_%40_Mimi_O.p._Andu.pdf
_version_	1747827209420144640
spelling	my-uum-etd.18102022-04-21T03:19:48Z Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior 2009 Aldrina @ Mimi, O.P. Andu College of Business (COB) College of Business TK5101-6720 Telecommunication It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study attempted to empirically identify the relationship between internet marketing and foreign students’ web search behaviour towards their choice of institution.The study involved foreign students who were studying at Universiti Utara Malaysia(Northern Malaysian University). A total number of 288 valid responses were collected through questionnaire-based survey method representing a total of 96.97 per cent response rate. Hypotheses testing method were employed, and self-administered questionnaire with five-point Likert scale was used to collect the data. Data were analyzed through Pearson correlation and multiple regressions analysis. The results were there is a positive relationship between internet marketing and web search behaviour with foreign students’ choice of institution (UUM), hence hypotheses are accepted. Regression analysis indicated that web search behaviour explained more variance in foreign students’ choice of institution at r=0.477, p<0.01 in comparison to internet marketing. Practical implications, recommendations and future research were offered in this study. 2009 Thesis https://etd.uum.edu.my/1810/ https://etd.uum.edu.my/1810/1/Aldrina_%40_Mimi_O.p._Andu.pdf text eng public https://etd.uum.edu.my/1810/2/1.Aldrina_%40_Mimi_O.p._Andu.pdf text eng public masters masters Universiti Utara Malaysia BOOKS: 1. Alsbury A., and McManus S. 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Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior

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