Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior

It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study attempted to empi...

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Bibliographic Details
Main Author: Aldrina @ Mimi, O.P. Andu
Format: Thesis
Published: 2009
Online Access:https://etd.uum.edu.my/1810/1/Aldrina_%40_Mimi_O.p._Andu.pdf
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