Identifying Purchasing Patterns of Arab and Malaysian Students Using Data Mining Technique

Currently, Universiti Utara Malaysia (UUM) has a significant number of international students. Since they are from various background and culture, their preferences towards purchasing products are different. This study intends to identify purchasing patterns of 2 groups of students: Arab and Malaysi...

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Bibliographic Details
Main Author: Abuhamdah, Anmar Fakhri Moh'd
Format: Thesis
Published: 2006
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