Identifying Purchasing Patterns of Arab and Malaysian Students Using Data Mining Technique
Currently, Universiti Utara Malaysia (UUM) has a significant number of international students. Since they are from various background and culture, their preferences towards purchasing products are different. This study intends to identify purchasing patterns of 2 groups of students: Arab and Malaysi...
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https://etd.uum.edu.my/1823/1/Anmar_Fakhri_Moh%27d_Abuhamdah-Identifying_purchasing_patterns_of_Arab_and_Malaysian_student_using_data_mining_technique.pdfhttps://etd.uum.edu.my/1823/2/Anmar_Fakhri_Moh%27d_Abuhamdah-Identifying_purchasing_patterns_of_Arab_and_Malaysian_student_using_data_mining_technique.pdf