The Influence of Internal and External Factors on Consumer Decision-Making
This research examined the effect of internal and external factors on consumer decision-making. The dimension of internal factors in this research are motivation and price perception, and the dimension of external factors in this research are reference groups and family. This research had involved...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/188/1/Asmaul_Husna.pdf https://etd.uum.edu.my/188/2/Asmaul_Husna.pdf |
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