The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty

This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the sig...

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Bibliographic Details
Main Author: Muhamad Firdaus, Abdull Razab
Format: Thesis
Published: 2009
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