The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty

This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the sig...

Full description

Saved in:

Bibliographic Details
Main Author:	Muhamad Firdaus, Abdull Razab
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HD60 Small Business.
Online Access:	https://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf https://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.1884
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HD60 Small Business.
spellingShingle	HD60 Small Business. Muhamad Firdaus, Abdull Razab The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
description	This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the significant and the effect of the packaging to the consumer purchase decision, consumer loyalty and also price. A total 200 questionnaire were distributed at Kota Bharu area. The finding shows that purchase decisions and customer loyalty are affected by the new packaging. Customer will react on these two variables if SME's products have a new packaging. But the others variables namely price, is not affected. Customer is willing to pay more even the prices increases after the new packaging. Since the result shows that consumer loyalty and purchase decision will affected after a new packaging, SME's manufacturers must alert about it.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Muhamad Firdaus, Abdull Razab
author_facet	Muhamad Firdaus, Abdull Razab
author_sort	Muhamad Firdaus, Abdull Razab
title	The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_short	The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_full	The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_fullStr	The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_full_unstemmed	The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty
title_sort	effect of packaging to sme's product: purchase decision, price and customer loyalty
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf https://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf
_version_	1747827225394151424
spelling	my-uum-etd.18842013-07-24T12:13:34Z The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty 2009 Muhamad Firdaus, Abdull Razab College of Business (COB) College of Business HD60 Small Business. This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the significant and the effect of the packaging to the consumer purchase decision, consumer loyalty and also price. A total 200 questionnaire were distributed at Kota Bharu area. The finding shows that purchase decisions and customer loyalty are affected by the new packaging. Customer will react on these two variables if SME's products have a new packaging. But the others variables namely price, is not affected. Customer is willing to pay more even the prices increases after the new packaging. Since the result shows that consumer loyalty and purchase decision will affected after a new packaging, SME's manufacturers must alert about it. 2009 Thesis https://etd.uum.edu.my/1884/ https://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf application/pdf eng validuser https://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf application/pdf eng public masters masters Universiti Utara Malaysia Administrative District of Kota Bharu, 2009 Archi Lockamy III. (1995), "A conceptual framework for assessing strategic packaging decisions", The International Journal of Logistics management, Vol. 6, No 1 Ball, D., Simo es-Coelho, P. and Macha's, A. (2004). The role of communication and trust in explaining customer loyalty: an extension to the ECSI model. European Journal of Marketing, 38 (9/10), pp. 1272-93. Bank Negara Mdaysia, Secretariat to National SME Development Council (2005). Definition for small and medium enterprises in Malaysia. Bearden, W.O. and Netemeyer, R.G. (1996). Handbook of Marketing Scales: multi-item measures for marketing and consumer behavior research. 2nd ed. USA: Sage Publications. Blankenship, A.B., Breen, G.E. and Dutka A.(1998). State of The Art Marketing Research. 2nd ed. USA: NTC Business Books. Bowersox, D. J., Closs, D.J. and Bixby Cooper, M. (2002). Supply chain logistic management, McGraw-Hill, New York, NY. Brodie, R.J., Coviello, N.E., Brookes, R.W. and Litle, V. (1997). Towards a paradigm shift in marketing?. Journal of Marketing Management, 13, pp. 383-406. Cavana, R.Y., Delahaye, B.D. & Sekaran, U. (2001). Applied Business Research: qualitative and quantitative methods, Melbourne: John Wiley & Sons. Chadrashekaran, R. and Grewal, D. (2003). Assimilation of advertised reference price: the moderating role of involvement. Journal of Retailing, 79 (1), pp. 53-62. Chaston, I. and Mangles, T. (2002). Small Business Marketing Management, Palgrave Publishers, Basingstoke. Churchill G. A. and Peter P. (1984), Research design effects and the reliability of rating scales: A Meta - analysis, Journal of Marketing Research, 2l(4). Pp. 360-75 Connolly, A and Davidson, L. (1996). How does effect decisions at point of sale. Journal of Brand Management, 4 (2), pp. 100-7. Cooper, D.R. & Schindler, P.S. (2006). Business Research Methods. 9th ed. McGraw Hill. Crosby, L. and Johnson, S. (2004). The three Ms of customer loyalty. Marketing Management, (July/August), pp. 12- 13. De vaues, D.A. (2002). Surveys in Social Research Sydney, Sydney: Allen & Unwin. Dollinger, Marc J. (1999). Entrepreneurship strategies and resource, New Jersey: Prentice Hall". Gedenk, K. and Sattler, H. (1999). The impact of price thresholds on profit contribution - should retailers set 9-ending pices?. Journal of Retailing, 75 (1), pp. 33-57. Gilmore, A., Carson, D.C., O'Donnald A. and Cummins,D.C. (1999), "Added value: A qualitative assessment of SME marketing, Irish Marketing Review 12,27-35 Gilmore, A., Carson,D. and Grant,K.(2001). SME marketing in practice. Marketing Intelligence & Planning, 19(1), pp.6-11. Gupta, M. and Camthon, G. (1996). Managerial implication of flexible manufacturing for Small/Medium sized Enterprise. Technovation, 16 (2), (February), pp. 77-83. Jacoby, J. and Kyner, D.B. (1973). Brand loyalty versus repeat purchasing behavior. Journal of Marketing Research, 10, pp. 1-9. Kale,S. (2004), "CRM failure and the seven deadly sins, " Marketing Management, September/ October, pp.42-6 Kalvanam, K. and Shively, T.S. (1998). Estimating irregular pricing effect: a stochastic spline regression approach. Journal of Marketing Research, 35 (I), pp. 237-60. Kalwani, M.U. and Yim, C.K. (1992). Consumer price and promotion expectation and experimental study. Journal of Marketing Research, 29 (I), pp. 90-100. Kopalle, P.K., Mela, C.F. and Marsh, L. (1999). The dynamic effect of discounting of sales: empirical analysis and normative pricing implications. Marketing Science, 18 (3), pp. 317-32 Kumar, V. Venkatesan R. and Reinartz,W. (2006),"Knowing what to sell. When, and to whom", Cost Engenering, Vo1.48 No. 3, pp. 10 Kupiec, B. and Revell,B.(2001), "measuring consumer quality judgment", British Food journal, vol.103 No.1, pp. 7-22 Lawson, R. and Wail, S. (1993). Consumer perceptions of packaging materials in engineering issues in marketing, Proceedings of UK Marketing Educators Conference, Loughborough, pp. 594-5. Leowenthai, K.M. (1996). An introduction to psychological test and scales, pp. 141. Lewis, M. (1991). Understanding Brands, Kogan Page, London. Malhotra, N.K., Hall, J., Shaw, M. and Crisp, M. (1996). Marketing Research: an applied orientation. Sydney NSW, Australi: Prentice Hall. Miles, M.B. and Huberman, A.M. (1994). Qualitative Data Analysis: an expanded sourcebook. 2nd ed. USA: Sage. Milton, H. (1991). Packaging Design, Bourne Press Ltd., Bournemouth. Mohd Khairuddin, Hashim (2000). Business strategy and performance in Malaysia SME's: A Recent Survey", Malaysian Management Review, 35 (2), pp. 1-10. Monroe, K.B. (1973). Buyers subjective perceptions of prices. Journal of Marketing Research, 10 (1), pp. 70-80. Muniz, M. and O'guin, T.C. (2001). Brand Community. Journal of Consumer Research, 27 (2), pp. 412-32. Nancarrow, C., Wright T.L. and Brace, I. (1998). Gaining competitive advantage from packaging and labeling in marketing communications. British Food Journal, 100 (2), pp. 110-20. Neuman,W.L.(2003). Social Research Methods: qualitative and quantitative approaches. 5th ed. Boston, USA: Allyn & Bacon. Oliver, R.(1997). Satisjfiaction.- A behavioral perspective of the consumer , McGraw-Hill, New York, NY. Peter, M. (1994). Good packaging gets through to the fickle buyer. Marketing, 20, pp. 10-12. Pinya, S and Mark, S. (2005). The importance of packaging attributes: a conjoint analysis approach. European Journal of Marketing, 41 (11/12), (2007), pp. 1495-1517. Pinyai, S. and Mark, S. (2004). Packaging and Purchase Decisions: and expletory study on the impact of involvement level and time pressure. British Food Journal, 106(8), 2004 pp. 607-628. Pinyai, S. and Mark, S. (2004). The Important of Packaging Attributes: a conjoint analysis approach. European Journal of Marketing, 41 (11/12) 2007, pp. 1495-1517. Prendergast, P.G. and Pitt, L. (2006). Packaging, marketing logistic and the environment: are these trades off?. International Journal of Physical Distribution 7 Logistic Management, 26 (6), pp.60-72. Ranchhod A, and Zhou F. (2001). Comporing rapondent of e-mail survey: understanding the implication of technology. Marketing Intelligence and planning, 19(4), pp. 254-62 Ralf, W. and Kai, S.B. (2006). Identifying patterns of customer response to price endings. Journal of Product & Brand Management, (15/5) 2006, pp. 341-351 . Reichheld, F., Markey, R. and Hopton, C. (2000), "The loyalty effect: The relationship between loyalty and profits", European Business Journal, Vol.12 No.3, pp.134-9 Rettie, R and Brewer, C. (2000). The verbal and visual components of package design. Journal of Product & Brand Management, 9 (1), pp. 56-70 Reynolds, P.L.(2002). The need for a new paradigm for small business marketing-what was wrong with the old one? Journal of Research Marketing & Entrepreneurship, 4(3), pp. 191-205. Rosalind, M. and Audry, G. (2007). Customer Loyalty: an empirical study. European Journal of Marketing, 42(9/1O), 2008, pp. 1084-1094. Russell, S., Winner, (1986). A reference model of brand choice for frequently purchased product. Journal of Consumers Research, (13 September). Sara Campo and Maria J.Y. (2006). Effects of the price promotions on the perceived price. International Journal of Service, 18(3), pp. 269-286. Schindler, R.M. (2001). Relative price level of 99-ending prices: image versus reality. Marketing Letters, 12(3), pp.239-47. Secretariat to national SME development council, Bank Negara Malaysia, 13 September 2005 Sekaran,, U. (2004). Research Method for Business: a skill building approach. New York: John Wiley & Sons. Silaoyoi, P. and Speece, M. (2004). Packaging and purchase decisions. British Food Journal, 106 (8), pp. 607-28. Siu, W. and Kirby, D.A. (1998). Approaches to small firm marketing: a critique. European Journal of Marketing, 32(1/2), pp.40-60. Southgate, P. (1994). Total Branding design. Biddles, Ltd., Norlofolk. Stewart, B. (1995). Packaging as an effective marketing tool. Pira International Survey. Terblanche, N. and Boshoff, C. (2006). The relationship between of satisfactory in-store shopping experience and retailer loyalty. South Afiica Journal of Business Management, 37(2), pp. 33-34. Uncles, M., Dowling, G. and Hammond, K. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20(4), pp. 294-316. Underwood, R.L., Klein, N.M. and Burke, R. (2001). Packaging Communication: Attentional effects of product imagery. The Journal of Product & Branding Management, 10 (7), pp. 403-22. Urbany, J.E., Bearden, W.O. and Weilbakerr, D.C (1988). The effect of plausible and exaggerated reference price on consumer perceptions and price search. Journal of consumer Research, 15 (1), pp. 95-110. Vazquez, D., Bruce, M. and Studd, R. (2003). A case study exploring the packaging design management process within a UK food retailer. British Food Journal, 105(9), pp.20-31. Wedel, M. and Leeflang, P.S.H. (1998). A model for the effects of psychological pricing in Gabor-Grager price studies. Journal of Economic Psychology, 19(2), pp.237-60. White paper on small and medium enterprise in Taiwan, 2006 Winer, R.S. (1986). A reference price model of brand choice for frequently purchased products. Journal of Consumer Research, 13 (2), pp. 250-6. World Bank, International Financial Corporation Report: micro, small and medium enterprises 2006. Zikmund, W. (2002). Buriness Research Methods. 6th Ed. The Dryden Press, Harcourt College Publishers. Zsofia K. and Sarah T.(2003), "The use of price in purchase decisions", Journal of Generalization in Marketing Science, pp.81-21 http://www.moeasmea.gov.tw/eng/2006whitepaper/2006white.asp http:// en.Wikipedia.org/wiki/packaging http://www.knowthis.com

The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty

Similar Items