The Effect of Packaging to SME's Product: Purchase Decision, Price and Customer Loyalty

This study explores the effect of the new packaging for the SMEs product. This research looks the effect in term of customer purchase decision, price and consumer loyalty. This study was held at area Kota Bharu, Kelantan. A survey of the consumer around Kota Bharu was conducted to determine the sig...

全面介绍

Saved in:
书目详细资料
主要作者: Muhamad Firdaus, Abdull Razab
格式: Thesis
语言:eng
eng
出版: 2009
主题:
在线阅读:https://etd.uum.edu.my/1884/1/Muhamad_Firdaus_Abdull_Razab.pdf
https://etd.uum.edu.my/1884/2/1.Muhamad_Firdaus_Abdull_Razab.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!