The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector
This research explores the impact of relationship marketing on customer loyalty in banking context. A survey of students of Universiti Utara Malaysia (UUM) and employees of Permintex Industries Sdn. Bhd was conducted to determine the significance and influence of the underpinnings of the relationshi...
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2009
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/2035/1/Nor_Aza_Maulad_Musa.pdf https://etd.uum.edu.my/2035/2/1.Nor_Aza_Maulad_Musa.pdf |
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