Ethnocentrism and Attitude of Jordanian Consumers towards Foreign Products

Consumer purchase behaviour toward foreign products has been for many years an area of ongoing interest in fields that span both consumer behavior and international marketing. This thesis, which is based on the concepts of Theory of Reasoned Action(TRA) and ethnocentrism (CET), has the following ob...

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Bibliographic Details
Main Author: Albarq, Abbas N.
Format: Thesis
Published: 2009
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