Ethnocentrism and Attitude of Jordanian Consumers towards Foreign Products
Consumer purchase behaviour toward foreign products has been for many years an area of ongoing interest in fields that span both consumer behavior and international marketing. This thesis, which is based on the concepts of Theory of Reasoned Action(TRA) and ethnocentrism (CET), has the following ob...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2092/1/Abbas_N._Albarq.pdf https://etd.uum.edu.my/2092/2/1.Abbas_N._Albarq.pdf |
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