MMS (Multimedia Message Service) Service Adoption Rates in Algeria

This thesis tries to analyze the factors that affect the intention to adopt Multimedia message service (MMS) among users in Algeria. Innovation diffusion theory was chosen as the basis of framework to better explain customer's acceptance of this new mobile service. MMS provides more multimedia...

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Bibliographic Details
Main Author: Rochdi, Debili
Format: Thesis
Published: 2010
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