MMS (Multimedia Message Service) Service Adoption Rates in Algeria

This thesis tries to analyze the factors that affect the intention to adopt Multimedia message service (MMS) among users in Algeria. Innovation diffusion theory was chosen as the basis of framework to better explain customer's acceptance of this new mobile service. MMS provides more multimedia...

Full description

Saved in:

Bibliographic Details
Main Author:	Rochdi, Debili
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/2125/1/Debili_Rochdi.pdf https://etd.uum.edu.my/2125/2/1.Debili_Rochdi.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.2125
record_format	uketd_dc
spelling	my-uum-etd.21252013-07-24T12:14:31Z MMS (Multimedia Message Service) Service Adoption Rates in Algeria 2010-05 Rochdi, Debili Abdullah, Shahmir Sivaraj College of Business (COB) College of Business TK6570 Mobile Communication System. This thesis tries to analyze the factors that affect the intention to adopt Multimedia message service (MMS) among users in Algeria. Innovation diffusion theory was chosen as the basis of framework to better explain customer's acceptance of this new mobile service. MMS provides more multimedia communication with entertainment effects than current text base short message service (SMS). The main purpose of this thesis is to investigate the occurrence of MMS from a user's perspective, to present a definition of this new message service and provide a deeper understanding of the phenomenon. The main objective is to present a theoretical framework regarding MMS usage and to empirically investigate which user related factors to consider, when developing services adapted for mobile message use. Survey was chosen to gather the data. The measures and hypotheses were analyzed using SPSS. Results show that Ease of use, perceived enjoyment and perceived media richness significantly influence passenger's intention towards adopting MMS in Algeria. At last, the implications of the findings are discussed. 2010-05 Thesis https://etd.uum.edu.my/2125/ https://etd.uum.edu.my/2125/1/Debili_Rochdi.pdf application/pdf eng validuser https://etd.uum.edu.my/2125/2/1.Debili_Rochdi.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdullah, Shahmir Sivaraj
topic	TK6570 Mobile Communication System.
spellingShingle	TK6570 Mobile Communication System. Rochdi, Debili MMS (Multimedia Message Service) Service Adoption Rates in Algeria
description	This thesis tries to analyze the factors that affect the intention to adopt Multimedia message service (MMS) among users in Algeria. Innovation diffusion theory was chosen as the basis of framework to better explain customer's acceptance of this new mobile service. MMS provides more multimedia communication with entertainment effects than current text base short message service (SMS). The main purpose of this thesis is to investigate the occurrence of MMS from a user's perspective, to present a definition of this new message service and provide a deeper understanding of the phenomenon. The main objective is to present a theoretical framework regarding MMS usage and to empirically investigate which user related factors to consider, when developing services adapted for mobile message use. Survey was chosen to gather the data. The measures and hypotheses were analyzed using SPSS. Results show that Ease of use, perceived enjoyment and perceived media richness significantly influence passenger's intention towards adopting MMS in Algeria. At last, the implications of the findings are discussed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Rochdi, Debili
author_facet	Rochdi, Debili
author_sort	Rochdi, Debili
title	MMS (Multimedia Message Service) Service Adoption Rates in Algeria
title_short	MMS (Multimedia Message Service) Service Adoption Rates in Algeria
title_full	MMS (Multimedia Message Service) Service Adoption Rates in Algeria
title_fullStr	MMS (Multimedia Message Service) Service Adoption Rates in Algeria
title_full_unstemmed	MMS (Multimedia Message Service) Service Adoption Rates in Algeria
title_sort	mms (multimedia message service) service adoption rates in algeria
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2125/1/Debili_Rochdi.pdf https://etd.uum.edu.my/2125/2/1.Debili_Rochdi.pdf
_version_	1747827270615040000

MMS (Multimedia Message Service) Service Adoption Rates in Algeria

Similar Items