MMS (Multimedia Message Service) Service Adoption Rates in Algeria

This thesis tries to analyze the factors that affect the intention to adopt Multimedia message service (MMS) among users in Algeria. Innovation diffusion theory was chosen as the basis of framework to better explain customer's acceptance of this new mobile service. MMS provides more multimedia...

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主要作者: Rochdi, Debili
格式: Thesis
語言:eng
eng
出版: 2010
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在線閱讀:https://etd.uum.edu.my/2125/1/Debili_Rochdi.pdf
https://etd.uum.edu.my/2125/2/1.Debili_Rochdi.pdf
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