Investigating Brand Loyalty Factors among Young Mobile Phone Users
One of the key elements in marketing mix is to successfully promote and build a brand name for business to progress. Hence, this study is to investigate Brand Loyalty factors among young mobile phone users in the Mobile Telecommunication Sector in Malaysia. In this research, five antecedents of cus...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2222/1/Mohd_Noor_Azam_Ayob.pdf https://etd.uum.edu.my/2222/2/1.Mohd_Noor_Azam_Ayob.pdf |
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