Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty

The main objective of this research is to determine the relationship between customer satisfaction, brand trust and customer brand loyalty among students who own computer. The data was collected from 201 students in Universiti Utara Malaysia through a self-administered questionnaire. The data was an...

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Bibliographic Details
Main Author: Khadijah, Kamisan
Format: Thesis
Published: 2010
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