CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya

By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before in telecommunication industry...

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Main Author: Ahmed, Ridowan Mohamed
Format: Thesis
Language:eng
eng
Published: 2010
Subjects:
Online Access:https://etd.uum.edu.my/2285/1/Ridowan_Mohamed_Ahmed.pdf
https://etd.uum.edu.my/2285/2/1%2CRidowan_Mohamed_Ahmed.pdf
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spelling my-uum-etd.22852022-04-21T06:48:34Z CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya 2010 Ahmed, Ridowan Mohamed Lebai Othman, Ismail College of Business (COB) College of Business HF5001-6182 Business By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before in telecommunication industry in Libya. Data were collected through questionnaire and there were 100 respondents. Findings suggest that customer relationship management factors; information gathering, information processing, information management, customer loyalty and customer retention with firm performance in telecommunication industry in Libya. 2010 Thesis https://etd.uum.edu.my/2285/ https://etd.uum.edu.my/2285/1/Ridowan_Mohamed_Ahmed.pdf text eng public https://etd.uum.edu.my/2285/2/1%2CRidowan_Mohamed_Ahmed.pdf text eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Lebai Othman, Ismail
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ahmed, Ridowan Mohamed
CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
description By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before in telecommunication industry in Libya. Data were collected through questionnaire and there were 100 respondents. Findings suggest that customer relationship management factors; information gathering, information processing, information management, customer loyalty and customer retention with firm performance in telecommunication industry in Libya.
format Thesis
qualification_name masters
qualification_level Master's degree
author Ahmed, Ridowan Mohamed
author_facet Ahmed, Ridowan Mohamed
author_sort Ahmed, Ridowan Mohamed
title CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
title_short CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
title_full CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
title_fullStr CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
title_full_unstemmed CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
title_sort crm factors that affect the firm performance in telecommunication industry in libya
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2010
url https://etd.uum.edu.my/2285/1/Ridowan_Mohamed_Ahmed.pdf
https://etd.uum.edu.my/2285/2/1%2CRidowan_Mohamed_Ahmed.pdf
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