CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before in telecommunication industry...
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Online Access: | https://etd.uum.edu.my/2285/1/Ridowan_Mohamed_Ahmed.pdf https://etd.uum.edu.my/2285/2/1%2CRidowan_Mohamed_Ahmed.pdf |
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my-uum-etd.22852022-04-21T06:48:34Z CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya 2010 Ahmed, Ridowan Mohamed Lebai Othman, Ismail College of Business (COB) College of Business HF5001-6182 Business By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before in telecommunication industry in Libya. Data were collected through questionnaire and there were 100 respondents. Findings suggest that customer relationship management factors; information gathering, information processing, information management, customer loyalty and customer retention with firm performance in telecommunication industry in Libya. 2010 Thesis https://etd.uum.edu.my/2285/ https://etd.uum.edu.my/2285/1/Ridowan_Mohamed_Ahmed.pdf text eng public https://etd.uum.edu.my/2285/2/1%2CRidowan_Mohamed_Ahmed.pdf text eng public masters masters Universiti Utara Malaysia |
institution |
Universiti Utara Malaysia |
collection |
UUM ETD |
language |
eng eng |
advisor |
Lebai Othman, Ismail |
topic |
HF5001-6182 Business |
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HF5001-6182 Business Ahmed, Ridowan Mohamed CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya |
description |
By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before in telecommunication industry in Libya. Data were collected through questionnaire and there were 100 respondents. Findings suggest that customer relationship management factors; information gathering, information processing, information management, customer loyalty and customer retention with firm performance in telecommunication industry in Libya. |
format |
Thesis |
qualification_name |
masters |
qualification_level |
Master's degree |
author |
Ahmed, Ridowan Mohamed |
author_facet |
Ahmed, Ridowan Mohamed |
author_sort |
Ahmed, Ridowan Mohamed |
title |
CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya |
title_short |
CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya |
title_full |
CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya |
title_fullStr |
CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya |
title_full_unstemmed |
CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya |
title_sort |
crm factors that affect the firm performance in telecommunication industry in libya |
granting_institution |
Universiti Utara Malaysia |
granting_department |
College of Business (COB) |
publishDate |
2010 |
url |
https://etd.uum.edu.my/2285/1/Ridowan_Mohamed_Ahmed.pdf https://etd.uum.edu.my/2285/2/1%2CRidowan_Mohamed_Ahmed.pdf |
_version_ |
1747827307993628672 |